TOOTSIFELT: How to state your objective
objective of your speech, lecture, or briefing
tells the specific response you want from your audience—what
you expect them to know (or think), feel, or do as a result of listening
Don’t merely think about your objectives. Write them down. The
method I will describe for doing this may seem silly. But it works. Start
this way. “The objective of this speech
is for each listener to ...“ (TOOTSIFELT). Then finish the sentence with what you want them to think, feel
or do. The key is
TOOTSIFELT (pronounced: Tootsie
felt—as in “Tootsie felt happy” or “Tootsie felt good”). Write every speech or presentation objective with
you will have properly stated objectives, the kinds that will help you
focus on the audience.
Of course you may want more than one response from your audience. You may want them to feel or believe that candidate Jones is the
most qualified, and you may also want them to cast their vote for Jones.
In this case, your central idea is that Jones is the best candidate. Your
overriding objective is for them to vote for Jones. Therefore, your objective would be stated this way:
“The objective of this speech is for each listener to vote for Jones. Or, “TOOTSIFELT vote for Jones.” Your
objective is not for you to tell them why Jones is the best candidate. That may be your task, but it’s not your
objective. Your objective is what you want their response to be. It’s what you want them to know, feel, or do.
The acronym—TOOTSIFELT--is unique, but the method is tested.
It works for me and it has worked for thousands of students and
people I’ve trained. TOOTSIFELT—Try
For more good
advice about presentations, see my latest book, Speaking