Meeting the Media: Tips for a TV
Last monthís column discussed how to
present key ideas to the media. This monthís column gives some tips for
meeting the media on TV. Here are six things to consider when being
interviewed on television.
If you are near a camera, act as if
itís on and recording every word or action. Many people have
been embarrassed when something was played they didnít know had been
Know people will often judge you and
your message by your appearance. Pay attention to how you
look. Look professional. Men, make certain your shirt has a nice collar
and if you wear a tie, make sure it is neatly knotted. Women, wear
clothing appropriate for the occasion. Avoid distracting clothes,
jewelry or make-up.
Look at the interviewer not into the
camera, unless you are instructed to do otherwise. Itís easier
talking to a human being than it is talking to a camera. The interview
also comes across as more conversational and natural.
Sit up straight and lean ahead
slightly in your chair. You will look taller, composed and
Move your head and use your hands,
within reason. Donít put your hands above your face, below
your waist or wider than your shoulders. Movement used in moderation
helps you communicate your message and seem more real and less stiff and
Smile; look pleased to be there.
People who smile appear more confident, come across as more
knowledgeable and are perceived more positively by the viewing audience.
Next month weíll talk more about meeting the media.