May 2004 I wrote a column on “How to state your objective.” At that time
I said the objective of any talk should tell
the specific response you want from your audience members—what
you expect them to
as a result of listening to you.
TOOTSIFELT. I went
on to describe the TOOTSIFELT method I had developed. I said to start
this way. “The
. . . . “ (TOOTSIFELT). Since that time I have validated the TOOTSIFELT
method with hundreds of college students and have taught it to many
corporate audiences. Furthermore, many others have learned the method
through reading my book,
Speaking Effectively: Achieving Excellence in Presentations.
method worked so well that I adapted it to briefings. For many years,
briefings have been the most used method of oral presentation in
military settings; but briefings have since gained popularity in the
corporate world where the speaker must present information accurately,
briefly, and clearly. Introductions and conclusions to briefings are
short and simple, and the message gets to the point quickly without
unnecessary words. Clear listener-centered objectives are especially
important with briefings.
your objective this way: “The objective
. . . . “ Your objective is not to tell listeners something; your
objective is for each listener to
method worked so well with oral presentations, that several years ago I
adapted the method to written communication and have taught it to
thousands of college students and individuals in corporate audiences.
State your objectives for written communication like this: “The
. . . . ” Notice that the TOOTDIFERT acronym, as with the two acronyms
for oral or spoken communication, focuses on individuals and not the
collective audience. Both writers and speakers reach one person at a
time, even if the audience is large.
method may seem cutesy, but it works. Try it!